Penn national gaming and barstool sports12/29/2023 ![]() “Barstool has shown continued success in utilizing emerging platforms to expand its reach. “We believe the Barstool brand and marketing engine should help drive meaningful market share as the product is introduced,” Snowden said, crediting the Barstool team, company founder Dave Portnoy, and CEO Erika Nardini. Sports betting and the company’s “omnichannel” growth strategy are the focus elements as Penn’s casinos start reopening later this month and into June. The shares of Penn National Gaming stock have gained 16 and 20 over the past 5-day. That message was one reason Snowden spent a great deal of time Thursday touting Barstool. “Penn’s ability to acquire customers at a lower cost (without) a major customer acquisition investment this year, puts the company ahead of the pack for digital expansion,” Beynon said. Roughly half of Barstool’s audience are Millennials or Generation X. ![]() Penn’s loyalty program is in the mid-50s. By marketing Penn’s retail sportsbooks as Barstool-branded and jointly launching the mobile sports wagering app, Penn hopes to infuse its 20 million-member customer loyalty program with Barstool’s younger demographic. ![]()
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